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Paloma In The News

For too long, politicians ignored the toxic sewage crisis poisoning South County’s air and water. As Mayor, Paloma Aguirre changed that and we’re finally seeing progress.

Fighting To Clean Up The Sewage Crisis

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Keeping communities safe isn’t a partisan issue—it’s a priority. As Mayor, Paloma kept IB among the safest cities in the region.

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Paloma Aguirre for Supervisor

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Mike Levin

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national city mayor

Ron Morrison

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PALOMA FIGHTS ON OUR SIDE

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Too many families are struggling with the cost of housing, utilities, and everyday expenses. While politicians talk, Paloma Aguirre takes action as Mayor.

Making Life More Affordable

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Paloma Aguirre doesn’t just talk about standing up for our community—she fights for the values we share.

Protecting Our Values

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Meet Mayor Paloma Aguirre

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<h3>Other politicians go with the flow. Paloma Aguirre makes waves. She fights on our side and gets results.</h3><img src="https://run.imgix.net/5257e41c-216a-48b7-b915-90834e85b389/5a738f41-c03c-4547-aa42-30acd66a48ca/5a738f41-c03c-4547-aa42-30acd66a48ca.heic?ixlib=js-3.8.0&amp;bri=0&amp;con=0&amp;sat=0&amp;high=0&amp;shad=0&amp;usm=0&amp;rect=0%2C0%2C2048%2C1536&amp;w=1500" alt="" caption="" align="right" alignwidth="37" tiltdirection="left" variant="framed">As Mayor of Imperial Beach, Paloma has led the fight to clean up the Tijuana River sewage crisis, securing over $600 million in federal funds to stop toxic pollution from flowing into South County. While politicians made excuses, Paloma stepped up — pressuring Washington, challenging inaction, and forcing real progress.Now, Paloma is running for County Supervisor to take on the big fights politicians are ignoring across the board – rising costs, homelessness, crime, and the real action we need on South County’s sewage crisis.No matter the challenge, Paloma acts boldly and gets results. Fighting to make life more affordable, Paloma held the line on utility rates and actually lowered our bills for 2025. And while crime surged elsewhere, Paloma worked with law enforcement to go after gangs, crack down on illegal guns, and keep IB among the safest cities in the County.Paloma knows what it means to struggle and fight for a better future. Born in California and raised in Puerto Vallarta, Paloma watched her parents bus tables to give their family a shot at something better. In 2001, she left Mexico on her own to pursue college in the U.S., working her way through school and falling in love with her new home – Imperial Beach.Before serving as Mayor, Paloma was a community organizer for neglected communities and marine conservationist at local nonprofit WILDCOAST, fighting for clean air, water, and access to the coast for everyone, not just the rich. Paloma was also a competitive bodyboarder – often taking on the men’s division and winning. And yea, she’s got the trophies to prove it.<img src="https://run.imgix.net/5257e41c-216a-48b7-b915-90834e85b389/a10d805a-8462-45c3-8185-c72f167b4f09/a10d805a-8462-45c3-8185-c72f167b4f09.heic?ixlib=js-3.8.0&amp;bri=0&amp;con=0&amp;sat=0&amp;high=0&amp;shad=0&amp;usm=0&amp;rect=0%2C0%2C4032%2C3024&amp;w=1500" alt="" caption="" align="right" alignwidth="40" tiltdirection="left" variant="framed">In 2014, Paloma was named Woman of the Year for her relentless fight to get government to act on the Tijuana River sewage crisis. Today, she continues that fight as Mayor of Imperial Beach, Chairwoman of SD Community Power, the lower-cost, clean-energy alternative to SDG&amp;E, and as San Diego’s leader on the California Coastal Commission. She has a bachelor's degree from the University of San Diego and a master's degree in marine biodiversity from the Scripps Institution of Oceanography at UCSD.Paloma lives in Imperial Beach with her husband and their dog Dasha. When she’s not working, you’ll find Paloma in the water, bodyboarding the same waves that made her fall in love with IB in the first place.

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Downtown politicians have failed to get people off the streets. Paloma Aguirre refuses to let the suffering continue to take root.

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2024 Leader of the Year

2024 Top Hat Global Gibbey Award

2024 Binational Endeavour Award

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2023 Get Sh*t Done Award

2023 Bridge Builder Award, Legislative Lounge Awards

2022 Leader of the Year Award

2016 N.O.A.A. Sea Grant Knauss Marine Policy Fellowship

2014 Woman of the Year

2014 Scripps Institution Oceanography Center for Marine Biodiversity

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You shouldn’t have to be rich to live in and love the Golden State. Paloma Aguirre fights to ensure families can enjoy life here without breaking the bank.

Quality of Life

As Mayor of Imperial Beach, Paloma has led the fight to fix the Tijuana River sewage crisis, pressing Washington to act to stop the toxic mess poisoning our air and water.While others sit on the sidelines, Paloma fights on the frontlines: lowering household energy bills for 2025, stopping predatory rent hikes, cracking down on guns and gangs.As County Supervisor, Paloma Aguirre will fight for us – and win.

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The endorsement distinguishes Aguirre as the only candidate with the unanimous backing of a South County city’s entire elected leadership, and the first major candidate to garner a significant endorsement from outside the Democratic Party. Morrison is a registered independent.

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National City Mayor, Council Members All Endorse Paloma Aguirre for County Supervisor

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Saturday 2/15 Canvass in National City

Join Team Paloma for a canvass launch in National City. Meet up at Kimball Park!

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Sunday 2/16 Canvass in Logan Heights

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Paloma Aguirre has been a relentless advocate for solutions to the Tijuana River sewage crisis. Now she seeks to bring her self-described brand of ‘practical,’ ‘bi-partisan’ problem solving to the San Diego County Board of Supervisors.

Imperial Beach Mayor Promises ‘Good, Efficient Government’ in Supervisor Bid

The San Diego County Democratic Party endorsed Imperial Beach Mayor Paloma Aguirre for the District 1 seat on the County Board of Supervisors.

San Diego County Democratic Party endorses Aguirre for District 1 Supervisor seat

Come make calls with Team Paloma and the San Diego County Building Trades Council!

Thursday 2/20 Phone Bank

“Community Power is transforming how communities across the region access renewable energy while driving local economic growth and keeping costs competitive for working families,” Mayor Aguirre said. “I look forward to working alongside Vice Chair Terra Lawson-Remer, our Board and staff to build a more sustainable and affordable future for the people we serve.”

Imperial Beach Mayor Paloma Aguirre Named Community Power Chair

Canvassing in Chula Vista

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Saturday Canvass Launch

Mayor Aguirre wants the state and federal government to declare an emergency over the sewage crisis.

Tijuana sewage crisis major focus of IB State of the City address

Come make calls with Team Paloma every Wednesday in Imperial Beach

Wednesday 2/19 Phone Bank

Come make calls with Team Paloma! Address given upon RSVP. Bring your own device!

Two influential labor groups this week backed Imperial Beach Mayor Paloma Aguirre's special election bid for the County Board of Supervisors.

Labor Council and county workers back Aguirre in supervisor special election

We need leaders who fight on our side and get results. We need Paloma Aguirre. Paloma takes on the tough fights most politicians avoid – and she wins change. On the sewage crisis. Stopping rent gouging. Fighting crime. Holding the line on utility costs. Paloma Aguirre will fight on our side and get results.

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